Technical Theater is a balance between enhancing production values, allowing for deeper suspension of disbelief, and growing the director's vision of a world: all while trying to ensure the audience barely realizes you exist. The art of lighting design, set construction, sound mixing, and other specialties are vital to maximizing the show for everyone involved.

Like every person, every website has its own needs and requirements to be enhance a brand or showcase a product or person. The value of design, user experience knowledge, and back end database and information flow tools is vital to make a website easy and useful for both the end user and the person adding content, while also keeping it logically organized and readily adaptable. 

A floorplan in real estate is one of the most useful tools, both for a seller in letting potential buyers know exactly how the house flows and therefore making sure visits are minimized to people actually interested in the property, and to buyers who want to know how a home will work for them, and if their furniture will fit and how they can adapt to a space.